
5 KPIs that All Cannabis CEOs Should Know

iFreshly Digital founder, Erica Vallejo talks about her professional journey in this interview by Voyage Austin. She discusses how she grew the business; a process that started with a need to provide for herself and her child and was fueled by her passion for helping businesses reach their ideal clients and desire to be a strong role model to her daughter.
We are thrilled to align our professional energy with the Cannabis culture we are so passionate about since the article’s publication!
Joining the cannabis marketing community is more than just an ingenious savvy business move for iFreshly Digital; it represents the alignment of our passion for the Cannabis community and our professional energy.
As the number of recreational marijuana states increases and we know that marijuana legalization is on the horizon for many more of us, we seek to spread awareness about the marijuana plant and destigmatize its consumption!
Read about our journey and let us know about yours in the comments!
We look forward to connecting.
Happy World Book Day! We are big proponents of learning and reading and know that we don’t know everything there is to know about the magical plant we call cannabis.
Cannabis goes by so many names and has quite a history.
So where does one start if they want to start learning more about Cannabis?
Minorities have created the culture behind Cannabis, but for decades that has been behind closed doors, and now that legalization and decriminalization is spreading throughout the US and across the world, Cannabis dispensaries are looking for ways to reach the community where they’re at.
If you’re not a consumer of cannabis, knowing the culture can be difficult, especially having to deal with your own implicit biases.
It’s our goal to be able to combat stigmas, stereotypes, and roadblocks and help everyone in the United States get access to medical and recreational Cannabis.
The people are going to do it either way, so it’s all about using this important natural resource to help our economy in a sustainable and equitable way.
That being said, make sure to do your research!
Books, books, books!
Read as much as you can. Consume the latest news, and become a part of the community and politics.
As a professional, I’ve shied away from making a political stance and hide my knowledge of Cannabis culture, however becoming a public part of the Cannabis industry, it’s pretty impossible to not make a stand.
Social justice, equitable access, etiquette and more!
Are there any books you’d recommend to Cannabis CEOs to get a bigger understanding, whether you’re a seasoned black market pro, or relatively new to the White, legal market?
These are a few that are on our list and it’s growing:
Other recommended books to look into:
rollingstone.com/product-recommendations/books/best-books-about-weed-870807/
As humbling and honored as it’s been, we’d like to announce that we’ve gotten selected to be listed as one of the Top Texas Advertising Agencies by DesignRush!
This business of ours has grown over the last several years, and we are so excited that we are getting recognition in the industry, especially in a city and state like Texas with some stiff competition!
We are excited to see what opportunities come our way, and can’t wait to continue serving Austin, Texas, and beyond with all your Marketing and advertising needs!
Check out our profile on DesignRush and don’t forget to contact us if you’d like to discuss how we might be able to help your business!